
About us
At the Academy of Raw Potential, we are in pursuit of better leaders, confident people and successful teams
At the Academy of Raw Potential, we are dedicated to empowering individuals and organisations to thrive and reach new levels of success. We believe that everyone deserves the opportunity to grow, develop, and achieve their full potential. Our approach is rooted in making personal connections that leave a lasting impact and building trust and relationships that serve as the foundation for meaningful and sustainable change.
With experiences spanning middle management and executive leadership, Liz and John bring diverse insights and perspectives shaped by both their professional achievements and personal growth. Together, they offer a unique and holistic approach to leadership development and team building, helping people embed new skills and behaviours that create tangible, long-lasting differences in their lives and careers.
Through our individual and team services, we aim to create more than just progress—we build a community. Our clients become part of a collective, an academy, where they can share experiences, learn from one another, and grow together as one.
Our values
At the Academy of Raw Potential, we believe in purpose over profit. We are committed to leaving a lasting impact with the people and organisations we work with. We know that embodying the values we stand for are key to leaving a lasting impact on our world. That’s why we prioritise making and sustaining genuine connections, not just transactions, because we understand that lasting change and progress are built on trust and relationships.
We believe having fun is crucial to fostering creativity and innovation, so we adopt a playful mindset in our approach, cultivating a sense of adventure in our daily endeavours. This unique combination of values guides us to make a meaningful difference, create a better future, and ensure that our work is not just successful but also significant.
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